Audi Group (AUDI) Audi Analyst Day 2024 Presentation summary

Strategic direction and market positioning

• Focus on progressive premium positioning with a technological edge and clear distinction from the luxury segment.

• Six key themes drive the agenda: customer satisfaction, sales, operating profit, BEV portfolio, organization, and technology.

• Immediate execution and strategic guidance are provided through a structured agenda covering product, technology, China, brand, and organization.

• Reduction of series complexity and a clear path for product differentiation are emphasized.

Product portfolio transformation and electrification

• Gradual shift to BEV with 11 BEV and 7 ICE model lines by 2030, enabling strategic flexibility.

• Nine core BEV models target premium market sweet spots, with selected icons to boost brand desirability.

• Q6 e-tron and A6 e-tron families address global customer segments, including China-specific models.

• New ICE generation supports transition, with all-new models like A5 on PPC platform.

Platform and technology innovation

• PPE and PPC platforms enable major updates for both BEV and ICE vehicles, supporting high efficiency and performance.

• PPE platform offers best-in-class charging (270kW), 800-volt architecture, and up to 756 km range.

• New electronic architecture (E3 1.2) supports over-the-air updates, advanced ADAS, and digital assistant integration.

• Significant improvements in power density (+62%), torque density (+66%), and reduced energy consumption (-30%) for BEV drivetrains.