Audi Group (AUDI) Bank Of America Lamborghini Field Trip Presentation summary

Strategic vision and brand evolution

• Emphasizes a forward-looking, innovative approach rooted in challenging the status quo and redefining the sports car segment, evolving from an iconic name to a true luxury brand with a wider audience appeal and strong digital presence.

• Maintains a distinctive design DNA and offers a broad product portfolio, including road-legal models, limited editions, and track cars, catering to diverse customer needs.

• Leverages strong brand partnerships, community engagement, and brand extensions such as merchandising, gaming, and museum experiences to reinforce luxury positioning.

Financial performance and growth

• Achieved a 14-fold increase in sales and a 21-fold increase in revenue since 1999, with operating profit turning positive and growing steadily.

• Over the last seven years, deliveries to customers grew at an 18% CAGR, with turnover per car and product marginality rising significantly.

• Revenues reached €2.66 billion in 2023, with operating profit margins exceeding 27% and a 17% CAGR in revenue since 2017.

• Lean cost structure and robust cash generation have lowered the break-even point by 42 percentage points since 2017, supporting self-funded strategy execution.

• Brand value and profitability have outpaced luxury and automotive averages, with strong potential for further growth through personalization and new product lines.

Product innovation and technology

• Product lineup includes three main lines: Revuelto (V12 HPEV), Huracán (V10), and Urus (Super SUV), with the Urus SE hybrid pending regulatory approval.

• Revuelto introduces advanced connectivity, 38% CO2 reduction, and 13 driving modes, while Huracán and Urus families address a wide range of customer preferences.

• Strong focus on electrification, with the first hybrid launched in 2023 and a full electric model planned for 2028, maintaining performance and brand DNA.

• In-house expertise in carbon fiber, advanced chassis systems, and digital HMI enhances performance, safety, and customer experience.