Audi Group (AUDI) Bank of America – European Autos and Future Car Conference 2024 Presentation summary

Strategic priorities and themes

• Six key themes identified: customer satisfaction, sales, operating profit, technology leadership, BEV portfolio, and organizational development.

• Immediate execution and strategic guidance are driven by the Audi Agenda, focusing on financial targets, organizational structure, and cost management.

• Brand positioning targets a progressive premium segment with a technological edge, distinct from traditional luxury.

• Vorsprung durch Technik remains central, emphasizing innovation, sustainability, and high-quality experiences.

• Major decisions since September 2023 include portfolio simplification, a new China strategy, and profit improvement initiatives.

Product portfolio and technology

• BEV lineup focuses on premium market sweet spots, with nine core models and select icons to enhance brand desirability.

• Gradual transition from ICE to BEV, maintaining strategic flexibility with new ICE generations during the shift.

• New PPE (Premium Platform Electric) and PPC (Premium Platform Combustion) platforms enable significant updates in both BEV and ICE vehicles.

• Differentiation is built on quality, design, driving dynamics, digital experience, and efficiency.

• E3 1.2 electronic architecture introduces advanced digital features, including panoramic displays and AR HUD.

2024 portfolio updates and performance

• Core portfolio updated in B and C segments with new models: Q6 e-tron, A5, A6 e-tron, and Q5.

• Q6 e-tron and A6 e-tron achieve 0 g/km CO2 emissions and top CO2 class A ratings.

• A5 Sedan and Q5 TFSI quattro offer improved fuel efficiency and lower emissions in their classes.

• Product launches have been streamlined, and a long-term target portfolio is defined.

• Dedicated vehicle projects and a two-partner strategy are established for the Chinese market.