Audi Group (AUDI) UBS Flagship German Autos Trip Presentation summary

Strategic direction and brand positioning

• Focus on progressive premium positioning with a technological edge and clear distinction from the luxury segment.

• Six key themes: customer satisfaction, sales, operating profit, technology leadership, BEV portfolio, and organizational development.

• Brand core remains 'Vorsprung durch Technik,' emphasizing innovation, sustainability, and high quality.

• Immediate execution of strategic initiatives, including simplified product launches and a two-partner strategy in China.

Product portfolio and electrification

• Targeted BEV lineup with seven core models and selected icons to enhance brand desirability.

• Gradual transition from ICE to BEV, maintaining strategic flexibility with new ICE generations during the shift.

• Major portfolio updates enabled by new PPE (Premium Platform Electric) and PPC (Premium Platform Combustion) platforms.

• PPE platform supports a broad range of BEV models, including Q6 e-tron and A6 e-tron families.

Technology and digital experience

• PPE platform delivers best-in-class charging (up to 270kW), superior range (up to 756 km), and efficient battery systems.

• Significant improvements in power density (+62%), torque density (+66%), and reduced energy consumption and costs.

• E3 1.2 electronic architecture enables over-the-air updates, advanced ADAS, and a digital assistant with AI capabilities.

• Customer-centric digital features include panoramic displays, AR head-up display, and personalized digital experiences.