Audi Group (AUDI) Deutsche Bank Lamborghini Field Trip Presentation summary

Strategic vision and brand evolution

• Emphasizes a forward-looking, visionary approach, positioning as a leader in luxury and innovation with a strong, authentic brand identity and a focus on human progression and exclusivity.

• Brand development has evolved from iconic models to a luxury brand with a wider audience, leveraging design, performance, and digital engagement.

• Maintains strong affinity with new generations through leading social media presence and eSports initiatives.

Product portfolio and innovation

• Offers a complete range of three product lines: two super sportscars (Revuelto, Temerario) and one super SUV (Urus SE), all featuring advanced technology and electrification.

• Revuelto is the first HPEV with 38% CO2 reduction, Temerario introduces a new class with unique versatility, and Urus SE is a re-engineered hybrid SUV.

• Extensive customization program (Ad Personam) and growing accessories business support customer personalization and incremental revenue.

Financial performance and growth

• Achieved record deliveries (5,681 units) and revenues (€1.62B) in H1 2025, with a robust order bank covering production into 2027 for key models.

• Revenue and sales have grown significantly since 1999, with a 21x increase in revenue and 14x in sales, driven by new model launches and expansion into the SSUV segment.

• Maintains luxury-level profitability (ROS 26.6%), strong cash generation, and a lean, self-funded business model.