Sweden Buyersclub (BUY) Q3 2025 earnings summary

Executive summary

• Operates a scalable e-commerce platform integrating multiple niche storefronts and marketplaces, leveraging a central infrastructure for efficiency and synergy across channels.

• Offers a hybrid model combining features of traditional e-commerce and marketplaces, with a focus on low prices and broad product selection.

• Membership program, Buyersclub Plus, drives recurring revenue and offers exclusive benefits such as purchase at cost price and free shipping.

• Revenue grew 10% year-over-year to 22.9 MSEK, with membership income up 4% to 5.0 MSEK.

• Storefronts and external channels contributed 6.4 MSEK to sales, up from 4.9 MSEK.

Financial highlights

• Net revenue for 2024 reached 66.7 MSEK, showing consistent growth from previous years.

• EBITDA for 2024 was 1.04 MSEK, reflecting improved operational efficiency.

• Membership revenue increased from 10.3 MSEK in 2022 to 20.1 MSEK in 2024.

• EBITDA margin improved to 1.6% in 2024.

• Customer acquisition cost per order was 45 SEK, down from 54 SEK.

Outlook and guidance

• Targets for 2025: net revenue of 110 MSEK and EBITDA of 2.0 MSEK.

• Ambitious 2026 goals: net revenue of 150–200 MSEK and EBITDA of 8–12 MSEK.

• Previous 2025 targets were 120–150 MSEK in sales and 5–8 MSEK in EBITDA; revision due to slower-than-expected storefront launches.

• Platform is ready for rapid expansion into Nordic markets, with technical and operational infrastructure in place.

• Plan to launch a new storefront each quarter going forward.